Small tips on internet:

Tag tips on ALT

The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere.

Optimizing Heading Tags

Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings.

Optimizing Text Hyperlinks

Try to include your most important keyword phrases within the hyperlink itself.

What you should not do...

Do anything to trick the search engines into listing your site better. If what you are doing is not listed as one of our search engine tips the search engines will likely view it as spam and penalize you.

Tag tips on ALT

Do not try to cram a bunch of keywords into the "alt" attribute. We recommend using no more than 2-3 per image.

Optimizing for the Correct Keywords

Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.

Optimizing for the Correct Keywords

You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.